Hotel Design Trends: The Top 5 for 2017

In today’s Instagram and Facebook-orientated society, appearance has never been more important. This doesn’t just apply to selfies, but also to what you eat, and the places you go. Anyone with a smartphone can promote your brand, through a photo of a plate of food, or the design of a hotel room – so presentation really is everything.

Increasingly, customers are looking for photo opportunities wherever they go so they can share their experiences with a wider audience. Not only do they expect great facilities and customer service, but they also expect fantastic, camera-friendly design that reflects their lifestyles and personal style.

As a result, customers are much more clued up on design, and good design becomes very much part of the guest experience.

So, what trends in hotel design do we expect to really see develop over 2017? Here’s our top five:

  1. Personalised spaces

Hotel guests may choose a hotel brand because of customer service, prestige, and guest experience, but that doesn’t mean they want to feel like they’re staying in a chain. Personalisation of the hotel experience that differentiates one hotel from another, and different rooms within the same hotel, gives guests a unique and authentic experience.

The little details that reflect the location, the history of the building, and the local community, also create a more personalised hotel experience. We’re seeing interior designers using storytelling – telling the story of the hotel and locality – to deliver a great guest experience.

  1. Sensory experiences

Experience is key. Hotels are increasingly becoming destinations in their own right, and guests are looking for more than a comfortable bed and a power shower. In the past hotel design has focused on what looks good, now it also needs to feel, smell, sound and even taste good too!

While 1000 thread count bedding may have been a benchmark of the luxury hotel for some time, in the 2017 hotel other fabrics and furnishings must also feel luxurious and embrace the sensory experience.

  1. A home from home

As less conformity and more personalisation of spaces within the hotel sector continues to be an up and coming trend, we’re also seeing more home touches; lobbies are no longer business-like reception areas, but they’re now more homely, welcoming and individual.

We’re seeing mix and match furniture, upholstery, colour and design being used to create stylish environments that reflect home interior design trends. These idealised home-from-home elements are also being translated to other public areas of the hotel including restaurants, bars and outdoor spaces.

  1. Colour, colour, colour

Neutral colour palettes are often ascribed to safe and created generic spaces, but these days are now gone – the selfie generation are unlikely to want to Instagram a beige hotel room! Using a neutral base, designers are adding bold colours that compete for attention.

Colour also comes with texture, a mishmash of different materials, fabrics and styles. There is no single ‘colour’ or ‘material’ of the year; anything goes as long as it embraces the unique guest experience.

  1. All-round fun!

This focus on personalisation, mix and match design elements, and an ‘anything goes’ approach to hotel design means that playfulness and fun is also on the agenda. As well as quirky design features we’re also seeing the use of text to enhance the guest experience. From song lyrics on walls to whimsical messages on furnishings, text can be used to convey the ethos and concept behind the hotel.

Hotel design is no longer just about practicalities or creating a luxury experience – it’s a marketing and PR tool that can reach thousands of potential guests with just one photo taken on a smartphone. It’s also about aligning every design element with the guest experience, creating an environment and experience that they’ll want to share and return to.